Passion - The Abby Juli Journal

Is Having a Personal Brand the New Niche? Here’s 7 reasons Why You Should…

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Disclaimer: The experiences shared here reflect my personal journey as a small business owner. Every business path is different, and what worked (or didn’t work) for me may not apply to everyone. This content is meant to inspire and inform—not serve as professional business, legal, or financial advice. In the world of online business and […]

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Be You, Always: How to Show Up Authentically as an Artist in Your Personal Brand

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In a world full of filters, trends, and constant comparison, showing up as yourself is your superpower—especially as an artist. Your personal brand isn’t about mimicking what’s already out there. It’s about creating a space that reflects your truth, your story, and your unique creative voice. Here are a few tips that have helped me

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Why I Don’t Listen to the Gurus — And Choose Passion Over Business

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In the world of online business, you’re constantly told to “niche down,” “optimize,” and “follow what’s trending.” Every guru has a formula — a “proven system” to make your shop go viral or your sales skyrocket. But here’s my truth: I don’t follow the gurus. I don’t build my brand like a traditional business.I create

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From Heartbreak to Healing: How My Pets (and Pet Boutique) Helped Me Find Joy Again

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Many of you know that Abbys Pet Boutique isn’t just a business—it’s rooted in my personal story. Every bandana, hoodie, and matching set tells a story of healing, love, and the power of pets. It Started with a Spunky Kitty Named Ozzie Before Tank and Bandit came into my life, there was Ozzie—a spazo kitty

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Why You Don’t Need a Specific Niche as an Artist (And Why Passion Is Enough)

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In the online creative world, you’re constantly told: “Pick a niche. Stick to it. Be consistent.” But for artists, this can feel more like a trap than a guide. What if you love more than one style? What if your inspiration constantly evolves? Here’s the truth: you don’t need a specific niche to be successful

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